.The Program -
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THE PROGRAM
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How It All Started
For more than a
decade, RE/MAX Ontario-Atlantic Canada Inc. has been committed to a promotional
program with hot air balloons. Although RE/MAX still promotes its corporate
identity with the same traditional values that many other companies do such as
TV, print, radio and billboards, they discovered many years ago the value of
institutional advertising in the form of hot air balloons. In fact the response
was so overwhelming, that the entire corporate identity today is based on hot
air balloons. Their logo is not only the name, but the word RE/MAX and the
balloon together are the trademark of the fastest growing and most successful
Realtor in Canada. Worldwide, RE/MAX operates the largest fleet of these
floating billboards. In North America currently there are about 90 RE/MAX
balloons engaged in promotional programs. The direct benefits derived from such
an overwhelming program is easily measurable but the objectives reach further
than just selling houses. RE/MAX has a responsibility to the communities and
families that live in them! This might include tethering the balloon at
community fairs, exhibitions and events throughout the season. RE/MAX provides
these services as a means of reinvesting in the community. RE/MAX also donates
flights in the form of a certificate in order to assist in fundraising efforts
towards charities. RE/MAX continues to work with the Children’s Miracle Network.
As a note of
interest, what many people do not know is that the Chairman and Founder of
RE/MAX, Dave Liniger, a commercial and hot air balloon pilot license. In 1999 he
was instrumental in the set up of the attempt to be the first balloon to
circumnavigate
The magnitude
of RE/MAX Ontario-Atlantic Canada Inc.’s balloon program is evident, as an
excess of 600 flights per year are completed in this region. These flights are
flown by 3 balloon teams. Based in Toronto, Cross Canada Balloons services all
of Ontario with the exception of the eastern part of Ontario and Atlantic
Canada. To complete these 600 plus flights, the 3 teams will travel in excess of
150,000 kilometers per year. They will visit almost every office from Halifax to
Kenora and Dryden, each and every year.